Airbnb and Oxford Economics reveal fresh insights into guest spending and its far-reaching impact on employment. Our expert panel will dive into exciting tourism trends, from the growing travel dispersion to the growing awareness of tourism's pivotal role in job creation and economic growth.

ForwardKeys' Q42023 air ticket data in the PATA Issues & Trends report shows robust travel demand recovery in the Asia Pacific. Which destinations are excelling, and what's the Chinese market's outlook for the 8-day Chinese New Year holiday in 2024?

The journey to success for young professionals in the tourism industry is driven by harnessing the power of Artificial Intelligence (A.I.). Explore the transformative role of A.I. in modern digital marketing.

Guided by Euromonitor's unrivaled expertise in market research, explore the forefront of the travel industry's evolution, where innovation, digitalisation, luxury travel and sustainability intersect.

To highlight commitment to human capital development, PATA annually presents a special award and prize to an exceptional ‘rising star’ in the industry. All recipients of this prestigious award have exhibited initiative and leadership in the advancement of tourism as well as demonstrating commitment to the sustainable development of the Asia Pacific travel industry in line with PATA’s mission. This award is known as the PATA Face of the Future.

With the strong comeback of competition between destinations in and outside Asia Pacific region, all possible means of influence are activated to move people to new places.

As travel patterns continue to evolve, understanding the preferences and spending habits of travellers has become crucial for industry stakeholders.

Are you looking for an internship? Want to take it to the next level? PATA is the destination for you! The PATA Internship Programme provides students with the opportunity to learn about PATA and the travel & tourism industry on an international scale. Explore the enriching journey of our exceptional former interns at PATA.

All PATA International Members are invited to join us online for a session of meaningful conversations and valuable connections. Our Online Member Only Networking Session connects PATA International Members and helps in building networks globally.

The main objective of this webinar is to examine how technology can be harnessed to enhance the sustainability practices and outcomes of events across the travel industry

All PATA International Members are invited to join us online for a session of meaningful conversations and valuable connections. Our Online Member Only Networking Session connects PATA International Members and helps in building networks globally.

This panel will discuss best practices in cultural heritage tourism, with speakers from private and public sector. Panelists will explore how communities and destinations can better harness tourism to show the world what makes them unique, and in the process, make revenue to preserve significant buildings, traditions and skills for generations to come.

The webinar focuses on three key themes: women empowerment, accessibility in tourism, and LGBTQ+ inclusivity. Main objective of the session is to foster awareness, education, and action to create a diverse, equitable, and inclusive tourism industry.

The demand for sustainability by Travellers is well known – Booking.com’s most recent report proves it.How can Small Island Development States & coastal communities grapple with the complexities of sustainability without losing focus? With the aim to prove the business case for sustainability in the Pacific, deep dive into conversations about tourism destination risk management, coral bleaching, rising sea levels, the Blue Economy and more.

The goal of this webinar is to help youths understand how technology is integrated into the tourism industry to build better infrastructure and enhance the overall tourism experience of travellers. Youths will be able to learn about various initiatives being implemented currently and the future of tourism.

In this webinar, Tripadvisor will share their latest APAC Travel insights alongside tips and tricks for Small Businesses and the Hospitality sector to grow their online reputation and hit their business goals and KPIs out of the park with free (and paid) Tripadvisor tools.

PATA Youth Meet Up brings aspiring youths from around the world, from all walks of life, together to facilitate meaningful conversations and valuable connections.

All PATA International Members are invited to join us online for a session of meaningful conversations and valuable connections. Our Online Member Only Networking Session connects PATA International Members and helps in building networks globally.

Tourism is a dynamic and growing industry that consists of various sectors with a wide range of career paths available. This webinar will cover multiple sectors in the tourism industry: Aviation, Hospitality, Development & Consultancy, and Sustainability where you will discover how careers in the tourism industry go beyond just frontline services.

For everyone with the intention to participate in PATA Gold Awards this year, and for anyone who needs inspiration and guidance for your future sustainability plans, this intimate interview session plus the announcement for PATA Gold Awards 2023 is not to be missed.

This webinar will present the updates and highlights on the 2023 Chinese international travel intentions and expectations, and tips for meeting China visitors’ demand by TCI Research’s multiple data sources. Trends on online search and travel bookings, shifts in travel preferences will also be shared by Trip.com.

Now that in-person events are back in full swing, what’s going to happen to virtual and hybrid events? How do hotels & destinations need to react to these future trends? What is the next big disruption for events that stakeholders need to prepare for?