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The 17th UNWTO/PATA Forum on Tourism Trends and Outlook- ”Transforming tourism for people, planet, and prosperity”

  • Time Zone: GMT+7, ICT Guilin China (map)

Sustainability in tourism relies on the implementation of sustainable tourism policies, engagements of local communities, the promotion of sustainable practices in businesses, the heightening of tourist awareness, and collaborations among tourism stakeholders. 

Balancing preservation, people, and productivity can support the industry's long-term viability and contribute to the achievement of the United Nations Sustainable Development Goals. Through preserving natural and cultural resources, promoting the well-being of local communities, and fostering positive social and cultural transformation in destination societies, tourism can create a positive and long-lasting impact on productivity and quality of life of both tourists and locals. 

In view of the above, the 17th UNWTO/PATA Forum on Tourism Trends and Outlook will address the theme "Towards Sustainable Tourism: Balancing Preservation, People, and Productivity" in its 2023 annual conference. 

The two-day conference will cover:

  • Keynote presentations, to feature on the latest trends, innovations, challenges and opportunities, and future of sustainable tourism. 

  • Panel discussions, with an emphasis on various stakeholders, including governments, tourism businesses, NGOs, local communities, and tourists themselves, in achieving sustainable tourism.

In collaboration with

October 12

PATA x Euromonitor International: Innovation Series- Analysing Sustainable Transformations in Innovation, Digitalisation, and Luxury Travel 

November 10

Revolutionising Digital Marketing through A.I.