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PATA x Euromonitor International: Innovation Series- Analysing Sustainable Transformations in Innovation, Digitalisation, and Luxury Travel 

Guided by Euromonitor's unrivaled expertise in market research, explore the forefront of the travel industry's evolution, where innovation, digitalisation, luxury travel and sustainability intersect. What are the opportunities here for businesses to take advantage of? What disruptive technologies do we have to look out for and adapt to? How are businesses harnessing generative AI – and do travellers like it and respond positively to it? Come with your questions and let’s do a deep dive together. 

October 12, 2023, 4PM Singapore (9 AM London | 1:30 PM New Delhi | 3 PM Bangkok | 7 PM Sydney | 9 PM Auckland)


Herbert Yum, Research Manager, Euromonitor International, Hong Kong SAR

Herbert is a Research Manager at Euromonitor International with a focus on both the consumer and financial industries research. Based in Hong Kong, he has more than 10 years of experience in the industry. Herbert leads a syndicated team of seven in the Hong Kong office, oversees all five verticals’ research projects for Hong Kong, Taiwan and Macau market. Read more

Prudence Lai, Senior Analyst, Euromonitor International, Hong Kong SAR

Prudence specialises in travel and loyalty. She is a core project team member for travel industry and proactively facilitate the research process in the APAC region. As the APAC contact person, Prudence actively engages with clients in the region and create strategy reports and content regarding travel trends in APAC. She is regularly quoted by journalists such as BBC, CNBC, Nikkei and SCMP for travel-related commentary. Read more

October 5

PATA Youth Symposium @ PATA Travel Mart 2023

October 26

The 17th UNWTO/PATA Forum on Tourism Trends and Outlook- ”Transforming tourism for people, planet, and prosperity”