VE Bulletin April 2020: Gen Z Will Drive the Family Travel Agenda

Family travel is becoming one of the most important segments of the industry, but families have yet to be put front and center in marketing and services. However, with the rise of the Generation Z and Generation Alpha, multi-generational travel will soon be the norm. This creates a significant opportunity to upgrade the full spectrum of offering from trip planning to on-the-ground experience, to cater to tech-savvy travelling families. The digital revolution will transform the entire holiday-planning process value-chain. Online travel guides, direct distribution by airlines and hotels and bespoke tour operators have all ramped up their digital channels to reach customers. Better user-interfaces and data-collection could go a long way toward catering to this large and growing customer segment.

In this issue of the PATA VE Bulletin, you will learn about the preferences and habits that define Gen Z and Gen Alpha, best practices that hotels, airlines and booking agents have undertaken to reach family travellers and what lies ahead for the travel industry in catering to the dominant travellers of the future.